Mar 3, 2011
Take Jemima Kiss in The Guardian, lamenting that Apple’s thinner, lighter tablet, with its “faster processor, dual-core A5 chip, that will mean it can operate twice as fast and render graphics up to nine times faster”, is “underwhelming”. And Kiss is clearly being kind, she even credits the addition of a front-facing camera for making free video calls.
Like everyone else, Kiss is plainly aware that without Flash, without USB ports, without an SD card slot, with a display that’s no longer good enough, the pointless iPad 2, like iPad 1, will never sell.
I bet Apple’s glad it only has to sell millions of devices in the open market and not a handful to tech bloggers, commentators and analysts. If Apple listened to its critics, it would have made a netbook, a form factor that has proved so successful that sales are already in decline.
The market doesn’t deal in wish-lists, must-haves and might-have-beens. For every blogger who moans about the lack of Flash support, there are thousands who delight in using the internet without being bogged down by Flash ads and other, er, flashing distractions; for every tweet demanding a USB port or SD card slot and a Retina display, there are thousands who would rather Apple continued to concentrate on keeping the price to a minimum and battery life to a max.
The market cares about what the iPad can do. Apple boasts of the 65,000 native apps, an impressive figure but one that does no justice to the range of capabilities they provide, from free games to £40 professional business tools. Apps are the reason my laptop is gathering dust in the spare room. iPad is my default device for the web, checking email, Wikipedia, dictionaries, weather, Facebook, Twitter, viewing photos, calendar, maps, TV listings, even, on occasion, reading. I’ve even spent a week working with nothing more than iPad and simple text editor. I typed most of this on my iPad. All “high fashion, not high function”, apparently.
I don’t care whether anyone else buys an iPad, Xoom, Galaxy Tab or any other, yet-to-be-released tablet. It’s your money, make your choice. I can only tell you about my experience. What is galling is the stream of uninformed opinion from commentators who write about any device, Apple or otherwise, that they haven’t, don’t and won’t use. And if that makes me an Apple fanboy, so be it.