heard on the wire

Hooked on Classics

The obituaries have been written, the crematoria fired up, but it seems there is life yet in the classic, the venerable elder statesman of the iPod family.

According to NPD, a market research firm, the 160GB classic in a fetching shade of black was the fifth biggest selling iPod model in 2010, beaten only by various incarnations of the iPod touch. (And Amazon’s best-sellers lists show it’s still selling well.)

Now the touch has obvious advantages over its siblings, not least as a mobile gaming device of repute, but the classic has none of the speak-your-tune wizardry of the shuffle or touch tomfoolery of the iPod nano.

What it does have is — relatively speaking — a whopping 160GB of storage. And therein lies the appeal for iTunes users, like me, who’ve been hoarding MP3s and AACs for a decade or more. My collection recently outgrew my five-year-old fifth-generation iPod and its 80GB capacity; I can no longer carry all the tunes around with me.

Ironically, the older the classic gets, the greater its appeal.

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2 Responses

  1. Mark says:

    There has to be life and longevity in the the iPod classic. All the others on offer by Apple are too costly when pushed to the capacity that the classic goes to.
    I’m still using a 5G video iPod, and I just hope there’s something like the classic to replace it when that time comes.

  2. […] This post was mentioned on Twitter by Simon Aughton, Mark Casey. Mark Casey said: RT @smithsocksimon: Hooked on Classics – smithsocksimon http://bit.ly/hEhhTh […]



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